By Liz Radzick of Manifest Consulting
My friend lives in the southern U.S. and a few weeks ago her husband suddenly got laid off. Before this happened she was already focused on networking for her coaching business and made regular rounds to networking groups, industry events and lectures/speakers in her area. But the urgency to get out and find more prospects became even more intense once the reality of becoming a one-income family loomed ahead.
A funny thing happened in the weeks after the lay-off. As she was combing through online job postings for her husband she found jobs that she knew would be of interest to people she’d recently met. So she forwarded the lead for a physical trainer at a swanky beach club to a woman who was an outgoing personal trainer. A lead for a conference facility went to another recent contact of hers who landed a speaking gig to 250 people at that facility as a coincidental result! She’d done this for friends and family before, but never for her larger network.
“I get it!” she told me last night. “Before this happened, I was always concerned with my 30 second speech and how it came across. Was I saying the right thing, was I matching the audience with my pitch…and that’s all still important. But now I understand that networking is primarily about HELPING OTHERS, not just helping myself.” What a great insight to have! Not only do you get to feel good about helping others, but you can enjoy the fact that others are looking out for you the same way.
One of Canada’s leading experts on networking, Donna Messer has a contact network that extends well into the tens of thousands – a network that she routinely and freely shares with her clients, associates and acquaintances .
So here’s my suggestion: reframe networking as net-helping or net-sharing. Just like in presentation skills, when the intention of “looking good” trumps “helping others” the resulting by-product is anxiety. Think about how much you could be helping your larger network by collecting info that is useful to them. And maybe you do this already but you need to shift to making it your primary networking focus.
So show off your new attitude at an upcoming Savoir Faire Professionals event or industry wine and cheese! In my next article, I’ll show you how to accessorize it with a polished elevator brief.






