It Is Who You Know

28 June 2010

By Aurea Crotty

A referred job candidate has a 35 to 1 chance of getting hired vs. 500 to 1 for the typical candidates. -Mark Mehler from CareerXroads

Networking is a powerful tool to helping us get ahead, but for many of us it can be an intimidating and freighting experience. In my own career and business I have found that the key to moving ahead is largely a result of the network I have built and the strength of my relationships. Statistics have shown that 70 percent of all jobs are found through networking.

For me, networking is more than just handing out business cards and giving an “elevator pitch”, it is about the relationships we build with others. By focusing on building a relationship with someone we not only help alleviate the pressure and intimidation around “selling ourselves” but we create a window of opportunity for that connection to extend beyond our immediate situation -and THAT is what builds a network of qualified leads.

Here are 5 networking tips that are sure to help you at your next networking event:

  1. Be real and in the moment: It is ok to have a little something rehearsed before showing up to a networking event, just make sure you deliver your message genuinely. Networking is about being authentic, building relationships and trust, and understanding how you can help others.
  2. Listen more than you talk, by listening more it is easier to engage and build a strong connection…The best way to make a great first impression is to make the other person feel good about themselves.
  3. Ask open-ended questions: Ask Who, What, When, Where and How. These types of questions open up the conversation and demonstrate to your listener that you are interested in them. Remember, the best way to make a great first impression is… making the other person else feel good about themselves!
  4. Be able to succinctly articulate what you do, what you’re looking for, and how others can help you.
  5. Follow-up. Always follow up. And take the time to foster and keep your connections.

Looking to expand your network -check out The Art of Mix & Mingle July 7th


3 Responses to “It Is Who You Know”  arrow

  1. Mark W. says:

    Thanks Aurea for a great post, clarifying the meaning of the title of the post, and the statistic (35 to 1 vs. 500 to 1).
    There was a time that when I heard the often mentioned “It is who you know” line, I would roll my eyes and be somewhat disgusted by the thought of special favors or whatever. However you have described the real meaning of that line in this post – … it is about the relationships we build with others. A meaningful referral by someone else will happen when a meaningful relationship is built. Why else would someone offer up a referral? They’re putting their credibility on the line with their referral.

  2. Lisa Ng says:

    The follow-up is SO important. Many people forget to do it and clients/employers always appreciate a simple thank you. It differentiates you from a lot of the other candidates up there.

    Great tips as always on one of my favourite blogs!

    Lisa Ng

  3. Aurea says:

    Thanks Mark and Lisa! A strong network can take us a long way…I know it has helped me tremendously!

Leave a Reply

“Peace comes from within.          Do not seek it without.”

Sign up to Stay Savvy

Upcoming Events:

Presenting With Presence

Letting Your Personality Shine Through…Not Your Nerves

our latest contest news:

Win a Copy of The Red Queen

Tell us how you plan to achieve one of your life goals

Question of the Month

Would you quit your job tomorrow if you won a million dollars?

View Results

Loading ... Loading ...
  • Popular
  • Latest
  • Comments
  • Tags